Postalz
Postcards made on a canvas and swapped online, in 2006. It grew into Superscrap, Orkut’s number one app for almost two years.
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life of M.
Sandip Maiti
- Systems Engineering(1986–1999)
- Marketing(2000–2015)
- Digital Business(2016–2022)
- Rural Development(2023–2026)
Inspired by the new book “Life of M” by Rachel Cusk.
01Focus areas
Four themes,
one life's work
Four domains have shaped my working life. Each one taught me something that I carried into the next.
Systems Engineering
(1986–1999)
Inputs, outputs and feedback. Trained in control systems, I bring systems thinking to every problem I work on.
Enter
Marketing
(2000–2015)
15 years of building brands at my favourite agency, the one I founded. #jeenaECkaNaamHai
Enter
Digital Business
(2016–2022)
Every business will become a digital business. Designing friction-free experiences wherever a customer meets a brand.
Enter
Rural Development
(2023–2026)
One village in rural Bengal as a canvas: changing habits, not only building infrastructure, across education, health and livelihoods.
Enter01 / 04
02Building now
Building now
(2026 onwards)
Since 2026 I have been building solo, in the age of AI. A seasoned founder with the right AI tools can now ship what once needed a whole team: faster, leaner, and closer to the people it serves.
Three ventures, each small by design. Solo, but never alone: every one of them is built with the people it is for.
#BuildTogether
01 · The Ai.Gency. Faster, better, together.
Tikao
A creative agency rebuilt for the AI era. Human wisdom leads, AI speed delivers, and clients build on the same stack as we do.
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02 · The house of innovations.
Project Solitude
Where new products are imagined, built and tried with real people: Smritis, the new Social Toys and much more, from a studio in Kolkata and a village in rural Bengal.
Explore#BuildTogether
03 · Experience rural Bengal.
Turiyo
An ancestral farmhouse in Chauddhachuli: the Gohona Bori residency each winter, slow village stays, heritage food, and the record of six years of rural work.
Explore#BuildTogether03Inventions
Stuff I kinda
invented 😳
I am more of a creator than a businessman. I have always wanted to build something as original as possible.
Every idea my partners and I attempted here was a first in the world. Products like them showed up almost a decade later, and found their market. Timing is everything for a product to succeed, and ours was early.
I am happy with that. It fuelled the inventor in me more than the astute businessman or the investor. The journey of creation is well worth it, and that is what keeps inventors going.
Social Toys
Toys that talk to the internet and to each other, on a social network of their own. Patented in 2013; NEO was the first.
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Smritis
A memory studio: a guided dig into your memories, kept as engrams and shaped into stories, before they fade.
ExploreComing soon
Next invention
In the making.
Coming soon
And the one after
In the making.
01 / 05
04Media
In the
media
Columns I wrote for Mint, Financial Express and CXOToday, on digital business, advertising and AI, and a Mint profile of Social Toys.
CXOToday · November 2025 · By Sandip Maiti
Forget “Build vs. Buy”: The Future of AI is the “Agentic Partner”
Most enterprise AI spend shows no return yet. The answer is neither building nor buying, but a partner that works inside the business.
Read on CXOToday ↗
Financial Express · April 2017 · By Sandip Maiti
Why brands must redesign their digital marketing programmes, harness power of data
Marketing stacks are not wired to use the customer data brands already have. Doing it needs design, not big investments.
Read on Financial Express ↗
Mint · January 2017 · By Sandip Maiti
Digital advertising in 2017: Elephant in the room?
Like six blind people describing an elephant, the industry talks search, social, video and programmatic, and misses the whole animal.
Read on Mint ↗
Mint · January 2016 · By Sandip Maiti
What works in digital advertising
Twenty years after the first banner ad: what has changed, from display to search to mobile, and what really works.
Read on Mint ↗
Mint · December 2014 · Profile
Converging technologies for smarter things
Mint profiles four Internet of Things companies, among them Social Toys: toys connected to the internet and to each other.
Read on Mint ↗01 / 05
05Journal
Journal
& writing
Essays on digital business, marketing and leadership, written between 2014 and 2020 and first published on Medium.
All 13 posts
06Philosophy
Conscious
living
The Conscious Living Framework is for those seeking the path of spirituality while tethered to the material world. Living in the karmic plane is our destined reality: can we navigate our way within?
It lets you choose a comfortable starting point, pick one of many routes offered by different schools of philosophy, and learn from your own experience. It claims no intellectual authority. The path is never about this ‘or’ that; always this ‘and’ that.
Nineteen sutras, in seven movements
IIWhat we navigate by
IIIAction and its consequences
IVThe boundary
VThe three gateways
VIWhat gets in the way, and the practice
VIIThe journey
Essays from a village in Bengal
All essays on turiyo.in ↗
My Ma: The Unfinished Attachment
At the old village house my mother loved, a small territorial cat and the years of bringing the house back to life: on the attachments we never quite finish.
Read on turiyo.in ↗
The Ant, The Balloon, and The Beautifully Futile Search
The ancient hum beneath the noise of our lives: why we keep asking “why”, and why the search is worth it even if it never ends.
Read on turiyo.in ↗
The Joy We Can’t Escape: A Myth of True Detachment?
“Do the work, but be detached from the outcome.” A closer look at the advice, and at the joy we cannot quite let go of.
Read on turiyo.in ↗
A feeling I want to remember
Creators are said to be perpetually unhappy, chasing a perfection that never arrives. Learning to hold on to the other feeling.
Read on turiyo.in ↗
Am I turning into a machine?
Not a lament, but an honest inquiry from a life that has veered into an experimental trajectory, in the age of AI.
Read on turiyo.in ↗
The Memory Keeper’s Paradox
Hold on, or let go? On memory, the theme that has woven itself through a life.
Read on turiyo.in ↗
Our Agentic World: Is AI Already Setting Our Agendas?
Leaning on AI as a “task rabbit”, and asking what it costs our minds when it starts to set the agenda.
Read on turiyo.in ↗
The Unbidden Rush: On the Exhilarating Tyranny of a New Idea
The thrill when a smart idea takes hold, even at a “very advanced age”, and what it asks of you.
Read on turiyo.in ↗
In Our Hyper-Connected World, Are We Losing Our Ability to Contemplate?
Shravana, Manana, Nidhidhyasana: listening, reflecting and contemplating, and why reflection is getting harder.
Read on turiyo.in ↗
Connecting with my Ancestors: a personal journey
Can we truly form connections with those who have passed? A path walked, and the thoughts it left.
Read on turiyo.in ↗01 / 10